How to Start your own Record Label

Record Label Roles
The primary job of a record label is to attract the attention of distributors by having achieved a modicum of success on their own, by selling product on consignment, or at live shows, and through various mail order and direct sales methods.

 Having gotten their product accepted by a distributor, the job of a record label is to work closely with their distributor's), providing them with information on successful airplay, print media support, and live performance successes. In addition the record labels create "Distributor One Sheets", or fact sheets that include promotion and marketing plans, and list price information. 

The record labels also provide the distributor with "P.O.P.'s" (Point of Purchase) items, such as posters, flyers, cardboard stand-ups etc., that can be used for in-store display.

The process of releasing records varies depending upon timing, the music, the viability of individual marketplaces, and the sales climate. This e-book will arm you with some of the most vital knowledge that exists. It is your road map to success.

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